New Safety Video: An Immersive journey into Moroccan Craftsmanship

Royal Air Maroc proudly unveils its latest safety video

More than just a regular footage, this project reflects our desire to enhance the in-flight travel experience and proudly celebrate Morocco's heritage. A new expression of our brand positioning, this film is part of our ongoing commitment to putting Morocco and Africa in the spotlight.

A vibrant tribute to Morocco and its craftsmanship

Using Moroccan handicraft as a focus, the film pays tribute to a unique and ancestral know-how, shaped by centuries of tradition and history. Each scene testifies to the authenticity and cultural richness of our Kingdom, highlighting the values that make Royal Air Maroc a true ambassador for Morocco and Africa. Bold in its colors; aesthetics and originality, this video is a living tribute to the tradition and authenticity of our kingdom, which elevates the safety demonstration into an immersive, sensorial journey that transforms the flight experience.

A sensorial journey through Morocco’s iconic cities

This video is much more than a simple set of safety instructions, it's an invitation to travel. It takes us on a journey through the landscapes, colors and traditions that make Morocco unique, highlighting some of its most emblematic cities - Rabat, the majestic capital, Dakhla, the gem of the Sahara, Fez and its imperial treasures, and many others - transporting us to the heart of the Kingdom's soul. Each stop reveals an artistic expression unique to its region: the art of zellige, the finesse of carpet-weaving, the beauty of finely-worked leather... all treasures that trace the richness of our identity. This film celebrates the diversity and authenticity of our crafts, while inviting our passengers to immerse themselves in the very essence of Morocco.

A people-driven story

Beyond the landscapes and meticulous design, this project is, above all, a human adventure. It is our flight crew who have put their faces and their passion into this project. Their involvement reflects the soul of Royal Air Maroc: a united company, driven by the desire to share the best of Morocco and Africa with the world. This film is an ode to our heritage, but also to the future. It's a new way of telling our story, of showcasing Morocco, and of accompanying our passengers on a unique experience that is both cultural and emotional.